In recent years, event planning and coordinating has consistently placed on the list of most stressful jobs in the world, even ranking fifth in 2017. Individuals who have chosen this career path may be able to understand why this is so, but the same cannot be said for outsiders. Their depth of knowledge about the stressors that are part and parcel of the job is very limited.
In fact, there are plenty of misconceptions about event planning, one of which is that the workload remains the same regardless of clientele and base of operations, say weddings or corporate events. It is believed by many that planners only have to acquire a location, design a venue, get party equipment rental in Utah, and maybe tweak the guest list.
This belief holds some truth, but it is not all that the job entails. For one, there are other aspects to worry about such as difficult clients, strict deadlines, and perhaps inner critics. Another is that all their efforts are riding on one sole purpose: to deliver triumphant events to their clients.
Oblivious to the stressors of the job, many businesses, more often those that are smaller in scale, carry the notion that event planning can be managed by a handful of employees of the company, specifically those that are part of the marketing department.
It Is a Mistake
This route is thought to not only save time and money, but also “guarantee” success since the staff in charge will know what suits best for the event, being part of the organization themselves. But from a professional event planner’s perspective, this is perhaps one of the gravest mistakes a company can make when preparing for an event.
By delegating tasks for the event to employees, not only is the business taking time and energy away from their jobs. It is also creating a level of expectation that does not really have anything to do with the employees’ job descriptions.
Below are the top two reasons task delegation should not be left to employees and instead should be handled by professionals.
The Pros Know the Dos and Don’ts
Reputable and established event coordinators are trained. They know how to properly structure an ideal event, as well as who to contact for the different aspects of the party, from design to food catering. As well versed as they are with what to do, they also know what to avoid when coordinating an event.
Employees Want to Do Their Jobs, Not Plan an Event
Even the most dedicated staff members do not want to do the jobs that are outside of their skill sets. By employing an event coordinator, this allows the company’s employees to focus on their required tasks while the planner and their team put all their energy into the event.
Furthermore, even though event planning has been considered one of the most stressful jobs, event coordinators are likely more able to manage their stress levels as well as they handle the events.
Companies should not let their decisions be swayed by the fear of event planners being expensive or unnecessary. A good event planner and coordinator can be beneficial to events in multitudes of ways: from designing your visions to managing your budget. Most importantly, their job description consists of only one thing: creating and managing your event.